Category: Blog

While a great website is a meaningful way to represent your brand identity and enhance customer experience, you’ll still need a promotional campaign to get the attention you deserve. After all, even the most incredible online entity won’t do much for your company if no-one sees it.

Learn about the four types of Search Intent and how to optimize your content to improve your rankings, increase click through rates from search engines and boost visitor engagement on your page.

While video is a valuable thing in almost any content marketing strategy, there’s a specific type of video that most businesses crave. Viral marketing videos deliver content that could transform your brand from a relatively unknown company into a household name, practically overnight.

Social media is a tried and tested strategy for business growth. They spread the word fast, much more than the standard website can do, and they allow for personalized engagement with potential and existing customers. Social media lets businesses address concerns immediately, greatly boosts SEO, and reaches audiences of all demographics.

Search engine optimization (SEO) generally falls into one of two categories. On one side you have the optimization of on-site content (meta-tags, keywords, etc.), which is essentially architecting content so that it’s readable and well-received by the search engines. The other side is about going outside your site to encourage other sites (blogs, media sites,…