Social media is a tried and tested strategy for business growth. They spread the word fast, much more than the standard website can do, and they allow for personalized engagement with potential and existing customers. Social media lets businesses address concerns immediately, greatly boosts SEO, and reaches audiences of all demographics.
Search engine optimization (SEO) generally falls into one of two categories. On one side you have the optimization of on-site content (meta-tags, keywords, etc.), which is essentially architecting content so that it’s readable and well-received by the search engines. The other side is about going outside your site to encourage other sites (blogs, media sites,…
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy.
While many of the principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly from year to year. Newspaper advertising used to be commonplace; now digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses.
For small businesses, social media can be the key to finding new customers, engaging current clients and building brand loyalty. With all the potential benefits of social media, it makes sense for businesses to use social media profiles.